Creative thinkingDigital Marketing
Digital marketing experience since 2015
“I bring ideas and experience, but the strongest work comes from shared ambition. When everyone understands the goal, collaboration gives the project somewhere to go.” — Jason Van Vleet
Your goalsOur shared ambition.Let’s move your
business forward.
Give people a reason to choose you.
Your customers need a reason to stop, listen, and believe you can help. I start by understanding the challenges they face and what a better outcome would mean to them. From there, we build a message that captures attention, makes a promise your business can keep, and offers a clear path to a solution. That story guides the creative work and helps us choose where to invest time and budget.
My background in storytelling, production, and digital marketing bridges the gap between creative strategy and final execution.
- Content commands attention.
- Your website establishes trust.
- Advertising captures the right audience.
- Follow-up sustains the momentum.
Every element serves a deliberate purpose within a unified plan.
I treat your goals as shared goals, stay involved in the work, and use what we learn to improve the next decision. You get a creative and marketing partner who understands both what we’re making and what it needs to accomplish.
From strategy to execution
Strategy in action
A closer look at the work behind the strategy.
110First-page rankingsHealthcare · Local SEOIdeal Metabolic HealthA local SEO campaign increased first-page rankings from 50 to 110 across six reporting periods.View Case StudyClose Case Study
Highlights from one reporting period, with 122 active tracked keywords.
Helping a local healthcare practice get found
A local SEO campaign for Ideal Metabolic Health expanded visibility across searches for its services in northern Colorado. During one reporting period, the campaign gained 485 net ranking positions and added 20 newly ranking keywords, reaching 92 first-page rankings across 122 tracked terms.
Across six consecutive reporting periods, first-page rankings increased from 50 to 110, a 120% increase in the number of tracked terms appearing on the first page.
Source: campaign ranking reports. The tracked keyword list expanded during this period. Rankings measure search visibility, rather than website traffic, leads, or revenue.
21.7%Conversion rateTransportation · Google AdsLimo, Inc.A Google Ads PPC campaign improved conversion rate from 11.7% to 21.7% after refining campaign targeting.View Case StudyClose Case Study
Comparison of two equal 23-day reporting periods.
More conversions from fewer clicks
Working with a modest $10-per-day advertising budget, Google Ads PPC campaign refinements for a limousine service in the Washington, D.C. market focused spending on local search intent. The Display Network was removed, and location targeting changed from people interested in the service area to people physically in or regularly in that area.
Comparing equal reporting periods before and after those changes, clicks decreased from 154 to 106 while Google-reported conversions increased from 18 to 23. The reported conversion rate rose from 11.7% to 21.7%, showing more tracked actions from a smaller volume of traffic.
The result illustrates why campaign decisions should consider what visitors do after clicking, alongside traffic volume.
| Metric | Before | After |
|---|---|---|
| Clicks | 154 | 106 |
| Reported conversions | 18 | 23 |
Source: campaign performance summary. Conversions are Google-reported actions, rather than confirmed bookings or revenue. The comparison reflects the periods reviewed; other factors may also affect performance.
50+Client-confirmed leadsFinancial services · Google AdsFront Range State BankA 60 day HELOC special promotion Google Ads PPC campaign with over 50 client-confirmed leads and 110 reported conversions.View Case StudyClose Case Study
Final campaign summary: $2,414.05 in advertising spend and 1,659 clicks.
Connecting a Promo HELOC offer with local borrowers
A 60 day HELOC special promotion Google Ads PPC campaign on Google Search generated over 50 client-confirmed leads and 110 reported conversions for Front Range State Bank. The campaign supported the bank’s home equity line of credit offer, directing prospective borrowers to a dedicated landing page with a contact form. The work connected paid search advertising with a clear next step for people interested in the bank’s lending services.
The final campaign summary recorded 9,381 impressions, 1,659 clicks, and 110 conversions, with a 17.69% click-through rate and a 6.63% conversion rate. Advertising spend totaled $2,414.05, averaging $21.95 per reported conversion.
During the campaign, the bank’s marketing director separately confirmed that more than 50 leads had been received.
“Thanks, Jason! We’ve got over 50 leads!”
Kellie Nicholson · Marketing Director
Front Range State Bank
| Impressions | 9,381 |
|---|---|
| Clicks | 1,659 |
| Click-through rate | 17.69% |
| Average cost per click | $1.46 |
Source: campaign summaries and client correspondence. Chart values are cumulative rates at two reporting milestones. The client-confirmed lead count and reported conversion total are separate measures; they do not establish qualified applications, funded loans, or revenue. Advertising costs exclude management fees.
8Location-attributed visitsCommercial lending · Programmatic advertisingRNB Lending Group · DenverA three-month targeted programmatic advertising campaign generated 209 clicks and eight location-attributed visits from a downtown business audience.View Case StudyClose Case Study
Campaign snapshot for a downtown Denver commercial business audience.
Connecting digital advertising with real-world visits
A targeted programmatic advertising campaign for RNB Lending Group reached devices associated with a list of commercial business locations in downtown Denver. IP and location-based audience targeting supported a commercial lending message for a defined business audience.
The campaign update recorded 144,770 impressions and 209 clicks, with a reported click-through rate of 0.14%. Reporting also attributed eight visits to the lender’s building to mobile devices in the campaign audience.
Beyond measuring ad delivery and clicks, the campaign demonstrated how location-based reporting can connect a targeted advertising audience with subsequent visits to a business location.
96.5% of planned delivery at this snapshot
| Ad clicks | 209 |
|---|---|
| Reported click-through rate | 0.14% |
| Location-attributed visits | 8 |
Source: campaign update and reporting dashboard snapshot. The update stated that delivery was expected to reach 150,000 impressions by the end of the day; 144,770 was the reported count at the time. Visits are location-attributed device visits to the building, rather than verified lending appointments, applications, or funded loans.
$5.56Approx. cost per leadHealthcare · Meta advertisingHartford Neuropathy & Chronic Pain CenterA Meta paid social advertising campaign generated 153 reported knee-pain leads at approximately $5.56 per lead.View Case StudyClose Case Study
Results from the Hartford knee-pain Meta campaign.
Turning interest into inquiries
A Meta paid social advertising campaign promoted the clinic’s knee-pain services and generated inquiries from people interested in learning more. Campaign reporting recorded 153 leads from approximately 37,000 ad impressions, with total advertising spend of approximately $850.
That equates to an advertising cost of approximately $5.56 per reported lead. The result provides a clear example of paid social generating contact opportunities for a local healthcare practice.
Evaluating lead volume alongside cost per lead helps guide budget decisions and the next stage of follow-up.
One gold mark = one reported lead
| Ad impressions | ~37,000 |
|---|---|
| Reported leads | 153 |
| Advertising spend | ~$850 |
| Calculated cost per lead | ~$5.56 |
Source: campaign performance correspondence. Cost per lead is calculated from approximate reported spend divided by 153 leads. The reporting window was not specified. Leads represent reported inquiries, rather than confirmed appointments, patients, or revenue; advertising spend excludes management fees.
For a closer look at clients I’ve worked with, specific projects, and case studies, contact me below to schedule a conversation. I’d be happy to walk you through the work and discuss how that experience could support your goals.
Practical planning.
Personal involvement.
We set priorities, assign responsibilities, and establish a practical schedule. You know what I’m handling, what needs your input, and what comes next.
I stay involved in the details, reviewing creative work, coordinating specialists, and helping carry projects through production and launch. When questions or obstacles arise, I help resolve them so the work keeps moving.
I can take on a defined project, provide ongoing marketing support, or work alongside your existing team. You can expect direct communication, honest feedback, and follow-through on the work I take on.
What clients say
“Jason and his team have helped our clinic generate thousands of new leads over the years who have turned into paying customers.”
“My website has never been easier to find and had so much traffic. My business is growing all the time thanks to Jason.”
“Collaborating with Jason and his team has been an outstanding experience. Their seamless teamwork, creative expertise, and shared commitment to delivering exceptional results have made them an invaluable partner in achieving our clients’ goals. We look forward to many more successful projects together!”
“Thanks, Jason! We’ve got over 50 leads!”
“Jason and his team were fantastic at recreating our website on a new platform.”
“Extremely pleased with the outcome and strongly recommend him”
“Jason and his team are the best. We have used him for a couple of projects and could not be happier. There are reliable, timely and very professional.”
“I highly recommend using Jason for digital marketing.”
Have a story to tell
Or a business to grow?
For production projects, marketing support, or professional opportunities, get in touch.